Keyword Density Checker

Keyword density is the percentage of a piece of text made up by a specific keyword or phrase: occurrences divided by total word count, multiplied by 100. It's a simple, descriptive frequency calculation, not a judgment about whether that frequency is good or bad for search visibility.

No. Search engines don't publish a universal target percentage, and this tool deliberately doesn't invent one. Any specific number you've seen elsewhere, like "aim for 2%", isn't an official standard, it's an unverified rule of thumb at best.

There's no universal number to target. What matters more is whether the content is genuinely relevant to what someone searching for the topic wants, uses natural language, and covers the subject usefully, sometimes that means a term appears often because the topic calls for it, sometimes it barely repeats because related terminology carries the meaning instead.

Content can thoroughly and clearly cover a topic while using related terminology, synonyms, and naturally varied phrasing instead of repeating one exact phrase over and over. Modern search engines are generally understood to evaluate topical relevance well beyond simple exact-phrase repetition, so writing naturally and comprehensively tends to serve readers, and search visibility, better than optimizing for a density number.

Count words and estimate reading time in more depth with our Word Counter, draft a title and description that reflect your target keyword with the SEO Title & Meta Description Generator, preview how your title and description could look in search with the SERP Snippet Preview, or check a live page's existing meta tags with the Meta Tag Checker. To check keyword placement alongside headings, links, and structured data in one pass, try the On-Page SEO Checker. For a full technical SEO review, run Buzzing Bee, our free website & SEO audit, or see our SEO & organic growth services. Explore the rest of our free marketing tools.