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Predictive Analytics

Predictive analytics uses past patterns to estimate what is likely to happen next: demand, churn, conversion, risk. We deliver forecasts in dashboards and workflows where people can act on them.

Illustration of Predictive AnalyticsACTUAL · FORECASTQuestionData preparationForecastDashboards
Focus
Forecasts and risk scores that help you plan, not just report.
Building blocks
Time-series methods · Classical machine learning · BI dashboards · Data warehouses
Suits
Businesses with steady historical data

Built around your business.

This builds on our analytics and reporting practice. Predictions come with ranges and explanations, so decision makers know how much weight to give them.

What we deliver.

  1. 01

    Question and metric definition

    What decision the forecast supports and how it will be measured.

  2. 02

    Data preparation

    Combining sales, marketing and operational data into a usable history.

  3. 03

    Forecast and scoring models

    Models validated on past periods, with uncertainty shown.

  4. 04

    Dashboards and alerts

    Predictions delivered where teams already look, with thresholds for action.

Where it's used.

Demand planning

Estimating orders or bookings to plan stock and staffing.

Churn or renewal risk

Flagging customers who may leave so teams can reach out early.

Marketing outcome forecasting

Estimating return from budgets and channels for planning.

How we work.

  1. 01

    Discover

    We agree the problem, the data available and how success will be judged.

  2. 02

    Prove

    A small, testable version on your own data shows what works before larger spend.

  3. 03

    Build

    Production engineering: integrations, safeguards, review steps and monitoring.

  4. 04

    Improve

    We measure real usage, fix what falls short and keep quality and cost in check.

Best fit.

  • Businesses with steady historical data
  • Planning teams who need ranges rather than single numbers
  • Marketing teams modeling budget scenarios

Why Q3 Labs.

Senior people on the work
You work with the specialists doing the project, not a hand-off to a junior team.
Marketing and engineering together
Design, development, data and growth sit in one team, so a solution is built with adoption in mind.
Plain reporting, no lock-in
Clear progress reporting and no long-term contracts. You keep ownership of your assets and accounts.

Frequently asked questions

Talk to us about Predictive Analytics.

Tell us what you're trying to achieve. We'll tell you how we'd approach it, and whether Q3 Labs is the right fit.

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