What Is Domain Rating?
Domain Rating (DR) is a metric created by Ahrefs, a widely used SEO data platform, that measures the strength of a website's backlink profile compared with other websites in Ahrefs' database, on a 100-point scale. It's a domain-level metric, meaning it applies to a whole website rather than a single page.
Every score this tool shows is retrieved live from Ahrefs' official API, not calculated by Q3 Labs.
How Domain Rating Is Calculated
Ahrefs calculates DR from the quantity and quality of backlinks pointing to a domain, using a logarithmic scale rather than a linear one. That means the difference between DR 10 and DR 20 doesn't represent the same underlying change in backlink strength as the difference between DR 80 and DR 90, moving up at the higher end of the scale generally requires a much larger increase in backlink strength than moving up by the same number of points near the bottom.
Ahrefs doesn't publish the exact formula, and this page doesn't attempt to reverse-engineer or approximate it, the number shown here is exactly what Ahrefs' API returns.
What Does a High or Low DR Mean?
Domain Rating is a relative metric. A higher DR generally indicates a stronger backlink profile compared with other sites in Ahrefs' database, but there is no universal DR score that is considered "good" or "bad", what counts as high or typical varies a lot by industry, site age, and niche.
A low DR doesn't automatically mean a site is spammy, low-quality, or untrustworthy, it often just reflects a newer site or one that hasn't built up many backlinks yet, which is normal.
Is Domain Rating a Google Ranking Factor?
No. Ahrefs states there's no evidence that Google, or any other search engine, uses Domain Rating, or any similar third-party authority score, as a ranking factor. DR is a tool for comparing backlink profiles across websites, not a proxy for how a site will actually perform in search results.
Google's own ranking systems weigh far more than backlinks alone, content relevance, search intent, technical SEO, page experience, and many other signals that a single third-party metric can't capture.
Domain Rating vs Domain Authority
Domain Rating (DR) and Domain Authority (DA) are often mentioned together, but they're separate metrics built by two different companies: DR is Ahrefs', DA is Moz's. They're calculated using different data and different methodologies, so a site's DR and DA numbers are typically different and shouldn't be treated as interchangeable or directly comparable.
Domain Rating vs URL Rating
Domain Rating (DR) measures backlink strength at the whole-domain level, it's the same number regardless of which page on the site you're looking at. URL Rating (UR), also an Ahrefs metric, measures the same underlying idea but for one specific page. A domain can have a strong DR overall while a particular page on it has a much lower UR, if that page itself has few or no backlinks pointing directly to it. This tool checks domain-level DR only.
How to Improve Your Domain Rating
Since DR reflects backlink-profile strength, the most direct lever is earning backlinks from other websites, particularly from sites Ahrefs itself considers to have strong backlink profiles. That typically comes from genuinely useful content other sites want to reference, digital PR, partnerships, and consistent publishing that gives people a reason to link to you, rather than any DR-specific trick.
Because DR is relative to the rest of Ahrefs' database, it can also shift over time even without any change in your own backlinks, so treat it as one directional signal to track over months, not a number to chase week to week.
How to Check a Competitor's Domain Rating
Enter a competitor's domain in the tool above the same way you would your own, this tool works for any public website. Checking a competitor's DR alongside your own can be a useful directional comparison, though remember DR alone doesn't explain why a competitor ranks well, or predict whether closing a DR gap would change your own rankings.
Frequently Asked Questions
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Backlinks are one part of a much bigger technical SEO picture, see our 2026 technical SEO checklist for what else affects how search engines evaluate your site. For a full look at your own site's health beyond backlinks, try Buzzing Bee, our free website & SEO audit, or talk to us about our SEO & organic growth services.
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